Attending the Muslim Lifestyle Expo 2015
Right after we decided we’ll follow our vision to launch Meem, we signed up to attend the Muslim Lifestyle Expo that was taking place on the in August 2015. The conference was taking place at the Ricoh Arena in Coventry. So myself and Kieran had to book a last minute hotel, print out some business cards, roller banners and leaflets.
The MLE 2015 was the first Muslim lifestyle event of its kind in the UK that brought together the best of the thriving global Halal economies in one central location, so it was crucial for us to be there as one of our key target audience is the Muslim market. After all, they are the most charitable community in the UK according to a recent research.
It was a great decision for us to be there as it gave us the opportunity to meet hundreds if not thousands of potential customers and speak to them about the concept. Overall, it was a great market research and only made us more determined to make Meem a reality.